Be fallible, be social
To be able to direct the conversation, brands need to step down from their pedestal and be a part of it - even if they expose the odd flaw along the way.
View ArticleBBC Three partners BuzzFeed for Jack Whitehall show
BBC Three has partnered with BuzzFeed as part of a new multiplatform ad campaign launching today, ahead of the start of the second series of Jack Whitehall's school-based sitcom 'Bad Education'.
View ArticleMedia industry looks to mobile for future growth
The Advertising Week event in New York attracted some big names, all focusing on technology, Danny Rogers writes.
View ArticleWhen it comes to digital ads, everyone wants to go native
Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.
View ArticleMEC's Steve Hatch on advertising's best week ever, possibly
MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.
View ArticleThings we like: Sony takes over The Sun's Page Three
Other things we like this week include UsVsTh3m reaching seven million uniques and growth in web shopping on Cyber Monday.
View ArticleThe media is trying loads of experiments - now we just have to keep up
Be careful what you wish for - it's the new media prognosticator's curse. You spend all this time saying "why don't they just..." and then they do, and all the unintended consequences come home to...
View ArticleNow TV launches box with 'this is now' campaign
Now TV, the internet TV service from BSkyB, is launching an animated campaign for its new TV box today (16 October), as the boxes go on sale in shops for the first time.
View ArticleLessons we must learn from BuzzFeed, GIFs and Captain Picard's facepalm
One of my internet heroes is a chap called Ze Frank. Older readers may remember him from way back when, before the dawn of YouTube.
View ArticleBauer plots web magazine launch
Bauer Media is launching a media brand for ABC1 women in their twenties in February 2014.
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